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Discover your donors' passions and interests Sign up here Addressed to: Board Members, Directors, Managers and Fundraising Executives. Price: $297 USD Course dates: February 14 , 2025 April 25, 2025 August 15, 2025 November 14, 2025 Ask about our promotions About the course Do you know your donor's passions and interests? I mean, do you really know them? If not, it's not surprising. Many organizations and fundraisers struggle to understand their donors' true passions and interests, but there are barriers that stand in the way, such as: The belief that because the donor has always given to Program X, that is their passion. Not knowing how to dig deeper when a donor says, "I love everything your organization does!" Not knowing what to do when a donor doesn't seem to have a strong connection with the organization or you. If you're ready to learn how to truly uncover your donors' passions and interests and how to use that information to better serve them, this course is for you! Additional information Course taught in English. Access to course information 24/7 on the dates planned. It includes practical tools to apply in your organization, live sessions with the founders of Veritus Group Academy, and podcasts. The course validates 8 hours of CFRE . See syllabus Testimonials The course was especially valuable to me as an experienced fundraiser. It confirmed that my focus on relationships is exactly right, but it also gave the process the necessary structure. I don't think anyone knows enough about fundraising. Ángela Dabney, United Way of Central Indiana

Legacy Principles for Successful Fundraising Sign up here Addressed to: Board Members, Directors, Managers and Fundraising Executives. Price: $497 USD Course dates : March 14 to April 22, 2025 August 8 to September 16, 2025 October 31 to December 9, 2025 Ask about our promotions About the course Bequests have a reputation for being complicated and, at times, even intimidating. The reality is that to truly connect meaningfully with donors, you must have a deep understanding of legacy science and a culture of collaboration with your fundraising team. This course will give you the tools you need to change the narrative you have with donors about bequests, and the way you demonstrate your service to them will play an important role in meeting donor passions and interests and achieving success with bequests. Additional information Course delivered in English. 24/7 access to course materials during the scheduled dates. Includes practical tools to apply in your organization, live sessions with the founders of Veritus Group Academy, and podcasts. The course is eligible for 11 CFRE credit hours. See syllabus Testimonials The course was especially valuable to me as an experienced fundraiser. It confirmed that my relationship-based approach is exactly right, but it also gave the process the structure it needed. I don’t believe anyone ever knows enough about fundraising. Ángela Dabney, United Way of Central Indiana

Make meaningful connections with your donors Sign up here Addressed to: Board Members, Directors, Managers and Fundraising Executives. Price: $997 USD Course dates: January 31 to March 31, 2025 May 16 to July 8, 2025 October 24 to December 16, 2025 Ask about our promotions About the course One of the most important aspects of fundraising is connecting with the donor in a meaningful and genuine way. As a fundraiser, you serve as a bridge between the donor and the organization to solve the problem the donor wants to contribute to, and the organization, through its mission, works to address it. The donor does it from the heart, but how do you create this meaningful and genuine connection with the donor? It's not easy; it requires a lot of authenticity and attention. In this course, you'll learn strategies and tools to create meaningful connections with donors through digital and traditional means. How to apply the Veritus philosophy to fundraising in this digital age? Digital planning of donor contact. How to make proposals without physical contact and in person? Essential tools for successful use and incorporation of technology. Additional information Course taught in English. Access to course information 24/7 on the dates planned. It includes practical tools to apply in your organization, live sessions with the founders of Veritus Group Academy, and podcasts. The certification validates CFRE hours (hours are confirmed after completing the course). See syllabus Testimonials The course was especially valuable to me as an experienced fundraiser. It confirmed that my focus on relationships is exactly right, but it also gave the process the necessary structure. I don't think anyone knows enough about fundraising. Ángela Dabney, United Way of Central Indiana

Make effective donation requests Sign up here Addressed to: Board Members, Directors, Managers and Fundraising Executives. Price: $997 USD Course date: January 24, 2025 May 9, 2025 September 12, 2025 Ask about our promotions About the course How to transition the conversation with donors toward enthusiastic requests? This six-week course will help you overcome their fears and make effective requests that engage your donors. You'll learn the structure and planning required for making donation requests, and it will help you maintain meaningful conversations with donors at every stage of the relationship. This course uses a new and innovative model called the "Permission-Based Asking Model " as a path to successful asking. As a participant, you will also receive an hour of one-on-one consulting with a Veritus coach specializing in major gift fundraising. Your coach will help you identify and overcome your barriers to asking. Additional information Course taught in English. Access to course information 24/7 on the dates planned. It includes practical tools to apply in your organization, live sessions with the founders of Veritus Group Academy, and podcasts. The certification validates 17 hours of CFRE . See syllabus Testimonials I loved this course! Last Friday, I put your strategy of approaching a donor request from a need-first perspective into practice, and it worked like a charm. I had a donor request meeting at 3:30 p.m. that day, and I left with the donation! This is a donor others have been trying to recruit and engage for over two years. Thank you, thank you, thank you. Marie Miller, St. Lawrence College

The Economy of Major Gifts Sign up here Addressed to: Board Members, Directors, Managers and Fundraising Executives. Price: $997 USD Course dates: March 28 to May 20, 2025 June 27 to August 19, 2025 October 10 to December 9, 2025 Ask about our promotions About the course This course will provide leaders with the training they need to strengthen their fundraising program, understand the economics of major gifts, and how to diversify their revenue streams, ultimately creating a thriving donor ecosystem. Sometimes your fundraising team is doing a good job, but because your donor pipeline (acquisition, cultivation, mid-level program) isn't healthy, they aren't bringing new major donors into their system. By learning the key tools and strategies for evaluating a fundraising program, leaders will see increased net income and a healthy donor pipeline that will help you take control of your giving program and lead it with confidence. Learn to analyze your budget, identify weak areas, and find solutions to address them with confidence and clarity. Additional information Course taught in English. Access to course information 24/7 on the dates planned. It includes practical tools to apply in your organization, live sessions with the founders of Veritus Group Academy, and podcasts. The certification validates 19 hours of CFRE . See syllabus Testimonials The Economics of Major Gifts course really caught my attention. Major gifts are a long process, and I was intrigued by the concept of viewing the work we do through a more business-like, less emotional lens. I was worried about the workload, but it turned out to be very manageable and relevant. It was also interesting to be able to evaluate my own work. It was simple and very logical math, and I would recommend it as an effective tool for evaluating the appropriate Major Gift Program for an organization. I highly recommend Veritus Group Academy to anyone in the fundraising world. Harriet Pecot, Caminar

Medium Donations Certification Sign up here Target audience: Fundraising executives. Price: $1,997 USD Course dates: February 10 to May 9, 2025 June 9 to September 2, 2025 August 25 to November 21, 2025 October 27 to January 23, 2025 Ask about our promotions About the course Mid-level fundraising is a growing priority for nonprofit organizations. This course offers comprehensive training for mid-level fundraising leaders and staff to learn the structure and systems needed to create or enhance their program. You'll be guided through the key components needed to ensure your program is well-structured, the common challenges we see organizations experience, and the strategies necessary to have a successful and thriving program. If you need to add mid-level fundraising to your program, or your current program is struggling, this is the course for your managers and frontline staff. Additional information Course taught in English. Access to course information 24/7 on the dates planned. It includes practical tools to apply in your organization, live sessions with the founders of Veritus Group Academy, and podcasts. The certification validates 36 hours of CFRE . See syllabus Testimonials When you complete the Veritus Medium Grants course, you'll walk away with everything you need to implement the program. I've worked in Development for over 10 years, and I truly appreciate having a proven process. Portfolio management makes the work seem possible and not overwhelming. If you're considering taking the course, do it! You'll walk away with a process, materials, and a concrete plan to match your donors' interests and passions with your organization. Your donors will feel like they're making the world a better place, and your organization and those it serves will thrive. Beth Frear, Fundación Ellis Medicine

Certification for Major Gift Executives Sign up here Target audience: Fundraising executives. Price: $1,997 USD Course date: February 10 to May 9, 2025 June 9 to September 5, 2025 August 25 to November 21, 2025 October 27 to January 23, 2025 Ask about our promotions About the course Whether you're a new fundraiser or an experienced fundraiser looking for new tools and skills, this course is for you. This online course offers comprehensive training on the Veritus fundraising method for major donations. The difference with this course is that you'll not only learn how to solicit donations, but you'll also understand the know-how and behind-the-scenes steps involved in reaching a donation. You'll learn about your role as a donations executive and metrics to evaluate your performance, donor cultivation, donor retention strategies, how to make requests, and even practical tools that will be essential for you to use in your work. Additional information Course taught in English. Access to course information 24/7 on the proposed dates. It includes practical tools to apply in your organization, live sessions with the founders of Veritus Group Academy, and podcasts. The certification validates 36 hours of CFRE . See syllabus Testimonials After 11 years as a program staffer, I felt scared when I joined the Major Gifts team. But after taking a Veritus course, I gained the confidence to recognize that, once a relationship of trust has been established, I can be fearless when asking for a much-needed donation for a worthy cause. Delane Bailey-Herd, Food for the Poor Inc.

Certification for Managers and Directors of Major Gifts Sign up here Addressed to: Advisors, Directors and Fundraising Managers. Price: $1,997 USD Course date: February 10 to May 9, 2025 June 9 to September 5, 2025 August 25 to November 21, 2025 October 27 to January 23, 2025 Ask about our promotions About the course This course will provide a foundation in the philosophy of major gift fundraising along with concrete tools and guidance to help you manage staff, budgets, interdepartmental relationships, and the overall program. You will learn from your role as fundraising director, how to manage your team, evaluation criteria for all collaborators, strategies to increase the donations your organization receives, donor cultivation, among other tools. Additional information Course taught in English. Access to course information 24/7 on the dates planned. It includes practical tools to apply in your organization, live sessions with the founders of Veritus Group Academy, and podcasts. The certification validates 36 hours of CFRE . See syllabus Testimonials The Executive Certification course is extraordinary: it's the best fundraising course I've ever taken—and I've taken many! It's both inspiring and extremely data-driven. I've learned a lot about how to set goals for my team, how to evaluate performance, how to coach my team, as well as how to prepare realistic fundraising revenue projections based on real-world plans for each donor. Mary McGee, Colorado Public Radio

Fundraising courses and certifications At LANZA, we made a partnership with Veritus Group to bring to Latin America the best fundraising courses and certifications. The courses are not only focused on the ask of doantions but also how to manage the advancement office, from the organizational structure to the positions of each person, how to keep donors over time and how to make them part of the organization. We firmly believe that by taking these courses you will improve your skills as a director,major gift officer or as a leader of your organization, broaden your vision and as a consequence, improve the functioning of your Advancement office and eventually, improve your donor relationships and increase donations. These courses are 100% online, where you can access them wherever you are 24/7. Get to know all of the courses: About the courses 01 Certification Course for Major Gift Fundraisers Created for fundraisers who want to deepen their skills and strengthen donor relationships. Learn how to cultivate meaningful connections, track performance through key metrics, and more. more information 03 Certification for Mid-Level Gift Officers Mid-level fundraising is a growing priority for nonprofits and a key driver of financial sustainability. Learn how to build and manage a successful program. more information 05 Make clear, confident, and donor-centered asks that align with your donor’s passions and your organization’s needs. Learn how to build meaningful connections with donors and move from conversation to effective asking. Overcome your fears and turn prospects into committed donor partners. more information 07 Principles of Planned Giving for Fundraisers Planned giving has a reputation for being complicated—and even a little intimidating. But the truth is, if you want to build truly meaningful relationships with your donors, you need a solid understanding of the science behind legacy giving and a culture of collaboration within your fundraising team. more information 02 Certification Course for Fundraising Managers and Executive Designed for Directors of Development. Expand your vision on how to lead your fundraising team—covering everything from organizational structure and staff roles to performance evaluation and other essential tools. more information 04 Discover your donors passions and interests Do you truly know your donor’s passions and interests? Many fundraisers struggle to uncover what their donors truly care about. Too often, other things get in the way. Learn how to break through the noise and build deeper, more meaningful donor relationships. more information 06 Develop meaningful connections with your donors. This course offers a comprehensive framework to connect with your donor in a personal and meaningful way—through intentional communication that speaks directly to their passions and interests. more information 08 Principles of Planned Giving for Fundraisers Planned giving has a reputation for being complicated—and even a little intimidating. But the truth is, if you want to build truly meaningful relationships with your donors, you need a solid understanding of the science behind legacy giving and a culture of collaboration within your fundraising team. more information Download the 2025 Course Calendar here While serving as Vice President at UDEM, I spent years searching for courses that could help us improve the performance of our Development department. When we discovered Veritus Group Academy, and all our team members completed the courses and applied what they learned, we achieved the highest-grossing financial campaign in the university’s history. Their approach truly works. Agustín Landa, Funder LANZA

Partners and Organizations We Support

Projects Boosting the community foundation movement in Latin America The CS Mott Foundation has entrusted LANZA as a key partner in supporting the development of community foundations throughout Latin America. Community foundations in the region have proven to be powerful agents of change in their communities, playing a pivotal role in identifying and addressing local needs, promoting community development, and fostering active civic participation. Thanks to the joint efforts of the Mott Foundation and LANZA, it has been possible to identify the unique needs and characteristics of each territory, allowing for the design of customized strategies to strengthen and support these communities along their journey, along with the support of supporting organizations in each country. This initiative not only strengthens existing community foundations but also seeks to inspire the creation of new foundations, helping to build a growing movement of local transformation that transcends borders. Project name Project name Project name Project name Project name Project name

About US We are a family consultancy with more than 30 years of experience in the philanthropic sector. We are passionate about working with people and organizations that are motivated to add value to society, create transcendent change, and leave a mark in their communities. For this reason, our philosophy is projected on the boomerang, our logo. We believe that everything that comes out of us, in one way or another, is returned. Everything you give multiplies and in the end, the boomerang always returns to where it began its journey, bringing with it learnings and experiences. LANZA was founded in 2020 with the desire to support more entrepreneurs, leaders, and organizations to launch their social initiatives. We are a socially responsible firm and we are in the process of being certified as a B-Corporation. OUR TEAM Agustin Landa FOUNDER Agustin founded LANZA in 2020, with more than 30 years of national and international experience in fundraising. Raising more than 780 million pesos. Learn more CO-FOUNDER Co-founder of the firm, with national and international experience in sales, marketing and public relations. He is currently doing his Master's Degree in Impact Investing at the Autonomous University of Madrid. Vivian Calles FOUNDATIONS PROJECT MANAGER Vivian has been interested in seeking and creating a social impact from the educational field, supporting the creation of different scholarship funds. Learn more Learn more Adrian Landa Ma. Fernanda Portilla Landa Paola Arizpe FUNDRAISING PROJECT MANAGER Fernanda firmly believes that education and empathy are fundamental pillars for creating meaningful change in both individuals and society. Conóce más FUNDRAISING PROJECT MANAGER Paola has more than 6 years in the philanthropic sector, supporting the education of young Mexicans focused on creating alliances and financial development. Learn more