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The Economy of Major Gifts Sign up here Addressed to: Board Members, Directors, Managers and Fundraising Executives. Price: $997 USD Course dates: March 28 to May 20, 2025 June 27 to August 19, 2025 October 10 to December 9, 2025 Ask about our promotions About the course This course will provide leaders with the training they need to strengthen their fundraising program, understand the economics of major gifts, and how to diversify their revenue streams, ultimately creating a thriving donor ecosystem. Sometimes your fundraising team is doing a good job, but because your donor pipeline (acquisition, cultivation, mid-level program) isn't healthy, they aren't bringing new major donors into their system. By learning the key tools and strategies for evaluating a fundraising program, leaders will see increased net income and a healthy donor pipeline that will help you take control of your giving program and lead it with confidence. Learn to analyze your budget, identify weak areas, and find solutions to address them with confidence and clarity. Additional information Course taught in English. Access to course information 24/7 on the dates planned. It includes practical tools to apply in your organization, live sessions with the founders of Veritus Group Academy, and podcasts. The certification validates 19 hours of CFRE . See syllabus Testimonials The Economics of Major Gifts course really caught my attention. Major gifts are a long process, and I was intrigued by the concept of viewing the work we do through a more business-like, less emotional lens. I was worried about the workload, but it turned out to be very manageable and relevant. It was also interesting to be able to evaluate my own work. It was simple and very logical math, and I would recommend it as an effective tool for evaluating the appropriate Major Gift Program for an organization. I highly recommend Veritus Group Academy to anyone in the fundraising world. Harriet Pecot, Caminar

BLOG Questions about fundraising. El Museo Comarcal acoge el primer seminario presencial. V.S.L. TORRENT 16-09-21 | 4:00 Agustín Landa, founder of Lanza, is a teacher of the first Diploma in Fundraising: An integral vision of Institutional Development (Advancement) for educational institutions in Spanish of the Council for the Advanced Support of Education (CASE) 2020 edition. On December 2 , a Q&A session was held with the graduate students, to answer questions about the concerns they have in their fundraising departments of the universities where they are part of. We share here some of the questions that arose: ¿

Fundraising courses and certifications At LANZA, we made a partnership with Veritus Group to bring to Latin America the best fundraising courses and certifications. The courses are not only focused on the ask of doantions but also how to manage the advancement office, from the organizational structure to the positions of each person, how to keep donors over time and how to make them part of the organization. We firmly believe that by taking these courses you will improve your skills as a director,major gift officer or as a leader of your organization, broaden your vision and as a consequence, improve the functioning of your Advancement office and eventually, improve your donor relationships and increase donations. These courses are 100% online, where you can access them wherever you are 24/7. Get to know all of the courses: About the courses 01 Certification Course for Major Gift Fundraisers Created for fundraisers who want to deepen their skills and strengthen donor relationships. Learn how to cultivate meaningful connections, track performance through key metrics, and more. more information 03 Certification for Mid-Level Gift Officers Mid-level fundraising is a growing priority for nonprofits and a key driver of financial sustainability. Learn how to build and manage a successful program. more information 05 Make clear, confident, and donor-centered asks that align with your donor’s passions and your organization’s needs. Learn how to build meaningful connections with donors and move from conversation to effective asking. Overcome your fears and turn prospects into committed donor partners. more information 07 Principles of Planned Giving for Fundraisers Planned giving has a reputation for being complicated—and even a little intimidating. But the truth is, if you want to build truly meaningful relationships with your donors, you need a solid understanding of the science behind legacy giving and a culture of collaboration within your fundraising team. more information 02 Certification Course for Fundraising Managers and Executive Designed for Directors of Development. Expand your vision on how to lead your fundraising team—covering everything from organizational structure and staff roles to performance evaluation and other essential tools. more information 04 Discover your donors passions and interests Do you truly know your donor’s passions and interests? Many fundraisers struggle to uncover what their donors truly care about. Too often, other things get in the way. Learn how to break through the noise and build deeper, more meaningful donor relationships. more information 06 Develop meaningful connections with your donors. This course offers a comprehensive framework to connect with your donor in a personal and meaningful way—through intentional communication that speaks directly to their passions and interests. more information 08 Principles of Planned Giving for Fundraisers Planned giving has a reputation for being complicated—and even a little intimidating. But the truth is, if you want to build truly meaningful relationships with your donors, you need a solid understanding of the science behind legacy giving and a culture of collaboration within your fundraising team. more information Download the 2025 Course Calendar here While serving as Vice President at UDEM, I spent years searching for courses that could help us improve the performance of our Development department. When we discovered Veritus Group Academy, and all our team members completed the courses and applied what they learned, we achieved the highest-grossing financial campaign in the university’s history. Their approach truly works. Agustín Landa, Funder LANZA

Make effective donation requests Sign up here Addressed to: Board Members, Directors, Managers and Fundraising Executives. Price: $997 USD Course date: January 24, 2025 May 9, 2025 September 12, 2025 Ask about our promotions About the course How to transition the conversation with donors toward enthusiastic requests? This six-week course will help you overcome their fears and make effective requests that engage your donors. You'll learn the structure and planning required for making donation requests, and it will help you maintain meaningful conversations with donors at every stage of the relationship. This course uses a new and innovative model called the "Permission-Based Asking Model " as a path to successful asking. As a participant, you will also receive an hour of one-on-one consulting with a Veritus coach specializing in major gift fundraising. Your coach will help you identify and overcome your barriers to asking. Additional information Course taught in English. Access to course information 24/7 on the dates planned. It includes practical tools to apply in your organization, live sessions with the founders of Veritus Group Academy, and podcasts. The certification validates 17 hours of CFRE . See syllabus Testimonials I loved this course! Last Friday, I put your strategy of approaching a donor request from a need-first perspective into practice, and it worked like a charm. I had a donor request meeting at 3:30 p.m. that day, and I left with the donation! This is a donor others have been trying to recruit and engage for over two years. Thank you, thank you, thank you. Marie Miller, St. Lawrence College

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